Wicked
Cool Records is the label arm of Renegade. Its goal is to
sign quality up-and-coming acts, produce and release great
records, and selectively acquire valuable back catalog. Renegade
will utilize its various promotional channels including syndicated
terrestrial radio, satellite radio, TV shows and tours to
attain new levels of popular interest for its bands.
The
distribution path chosen by Wicked Cool is a direct-to-retail
partnership with a major retailer throughout all their retail
outlets. Wicked Cool will release a minimum of 12 new artists
albums and 4 “Coolest Song of the Week” compilations
from Renegade’s Underground Garage program in the first
year, with increased releases in the following years. There
will be a prominent Underground Garage section in each retail
outlet throughout the US and featuring all Wicked Cool titles
complimented by online and innovative alternative distribution
channels.
Drawing
on the popularity of Garage Rock in general, Wicked Cool will
also release select compilation albums from established and/or
emerging artists as well as the “Coolest Song of the
Week” compilations from its Underground Garage program.
Wicked
Cool uses a unique 50/50 profit sharing mechanism with its
bands and takes expenses off the top to assure the bands get
a fair deal. |